PR services

PR planning

  • Development of a strategic PR plan
  • Identifying target audiences and major communication channels
  • Effectiveness evaluation of company’s current position in the media and level of target audience loyalty
  • Selection of communication tools
  • Development and implementation of PR campaign, including special events for the media
  • Internal PR

Communicating with media

  • Creating a ‘story’ for the media, working with informational materials of the company in accordance with developed strategy (general press release, website content, corporate booklets, etc.)
  • Formation of the reference media pool
  • Creation and thorough study of newsworthy occasions
  • Organization of special events for the media (press conferences; press tours, roundtables, etc.)
  • Text and photo materials preparation for the media
  • Inviting media representatives to public corporate events

Organization and featuring of public and special events

  • Creative development of event scenarios
  • Attracting celebrities, newsmakers and guests
  • Speechwriting for public events
  • Conducting public events of any scale (press conferences, presentation, press tours, press lunches, roundtables, corporate event, etc.)

Efficiency analysis of company’s PR-activity

  • Research of PR and promotional activity of the company as a whole
  • Comparative analysis of PR-activity of competitors
  • Expert evaluation of the results and their compliance with the stated objectives in the implementation of PR-strategy
  • Analysis and evaluation of specific PR campaign
  • Media monitoring
  • Evaluation of public opinion