Development of the Veneto region’s stand at KITF in Kazakhstan

Almaty, Kazakhstan, hosted KITF International Exhibition. This exhibition has become the next event on the world map.

All the advantages of the Italian region of Veneto have been presented within the frameworks of KITF.

The team of our agency has proposed a new concept of the exhibition stand with a total area of about 40 square meters. We are also responsible for the development of a project’s design and its subsequent manufacture.

The concept of the design is the pattern formed by such graphic shapes of the Veneto region as its logo and pictures of the region’s landmarks.

Manuel Ceresoli, vice president of the Veneto region for tourism, participated in the stand’s opening ceremony.

Our team has also organized the meeting between vice president, other members of the Veneto region government, and tour operators of Kazakhstan. The speech delivered by vice president has been attended by representatives of more than 20 of the largest travel agencies of Almaty.

As a result, the stand has been visited by representatives of more than 200 tour operators from all over Kazakhstan within 4 days of its work.

Previously, iMARUSSIA! agency’s team has been involved in the development of the stand at the MITT international exhibition held in Moscow. Our team is also responsible for a comprehensive training and support of a large-scale presentation of the Veneto Region in St. Petersburg. During this presentation, representatives of local tourism businesses of the north capital met with their colleagues of such Italian companies as Savoia Thermae & SPA Hotel and Abano Montegrotto Terme.

Currently, one of the key activities of our agency is to create a positive image of overseas regions and brands in the Russian market.