WINLINE SLAY’25: Russia’s Premier Streaming Awards
Event highlights.
The Spark Behind It All.
SLAY brought internet culture onto a stage worthy of the world’s biggest music and film awards.
SLAY, Stream Legends Awards of the Year, brings together the leading names in Russian-language streaming. The audience chooses the year’s best content creators, projects and defining moments, while the winners take home the coveted WINLINE SLAY trophies.
In 2025, SLAY welcomed a live audience for the first time. The Irina Viner Gymnastics Palace became the setting for a spectacular arena show, giving digital culture its own ceremonial language, a major live audience and a red, or rather orange, carpet.
The castle core theme transported guests into a world of digital medievalism. Not a historical reconstructio, but a fantasy universe of Gothic arches, metal, fiery red light, sharp silhouettes and a new generation of heroes. An awards ceremony, live concert, high-profile social event and major broadcast came together in one experience.
Project scope:
Stories from Our Events.
Stories from Our Events.
Stories from Our Events.
Stories from Our Events.
Stories from Our Events.
When There Is
No Second Take.
The awards, live performances and broadcast came together as one seamless show.
Sixteen trophies were presented over the course of the evening. The night’s top honours, SLAY KING and SLAY QUEEN, went to Gleb sasavot Orlov and Natalia GENSYXA Berdnikova. sasavot took home three awards, setting a new record for SLAY.
The ceremony had to work on two levels at once: for the audience in the stands and for the cameras capturing every reaction in close-up. Nominee entrances, hosts, video content, award presentations and live performances moved in a single rhythm, ensuring the evening never became a sequence of announcements but remained compelling through to the finale.
At its peak, the broadcast attracted more than 758,000 concurrent viewers. SLAY 2025 set a new record for Russian-language non-esports content on Twitch and proved that streaming now commands the scale and influence of major media.
A Red-Carpet Event
for a New Generation.
Streamers, artists, comedians and esports stars came together at Luzhniki.
The ceremony was hosted by Buster and Ilya Satir, with Eldzhey headlining the evening. MAYOT, Voskresenskii, Glukoza, Big Russian Boss, Super Stas, Sasha Vash, Sergey Gorokh and other leading names from music, comedy, online media and esports walked the orange carpet.
One of the defining symbols of the awards was VISIONARY MASK 01, a limited-edition art object created by Pokras Lampas exclusively for SLAY. Each mask was designed in the castle core aesthetic and presented in a metal case individually hand-painted by the artist for its recipient.
The live performances brought the castle core universe onto the stage. Costumes, choir, percussion ensemble and choreographed movement transformed individual acts into chapters of one continuous show. What mattered was not only the star power, but the way each performer was revealed to the audience in the arena and to hundreds of thousands watching online.
Big Projects Are
Never Built Alone.
They are created by teams trusted with the most demanding part.
SLAY 2025 matters to iMARUSSIA! not only because of its scale and record-breaking numbers. The project demonstrates how we work within a complex, multi-team production: quickly grasping the overall architecture, taking ownership of critical areas and seeing them through to the final minute of breakdown.
Artists, programme, staging, costumes, venue management, build and breakdown. Different disciplines integrated into one precise system.
We have the creative judgement to support a powerful shared vision. The experience to manage hundreds of parallel processes. And the determination to deliver a complex live show without making allowances for its scale.
When an event must look like a major premiere and run like a precision-engineered system, iMARUSSIA! is exactly where it belongs.
