Moscow.
Event highlights.
The Spark Behind It All.
Celebrating IBS’s top employees.
The people who make IBS. Centre stage.
One evening when people become the true headliners: their achievements, career journeys, and contribution to the company’s growth. For the IBS team, this ceremony has long been one of the most important and eagerly anticipated events of the year.
Project scope:
Stories from Our Events
Stories from Our Events
Stories from Our Events
Stories from Our Events
Stories from Our Events
Honouring the People Who Move IBS Forward.
The best of the best. Right where they belong.
The stage welcomed the company’s top employees for the financial year, along with those who have devoted a significant part of their professional lives to IBS. Video profiles, personal stories, and words from the company’s leaders turned every award into a genuine moment of recognition.
95 Minutes.
Not One Wasted.
A large-scale ceremony, timed to the second.
We paid particular attention to the show’s direction and pacing. Full rehearsals covered every detail, from entrances, presenter Artyom Lyosin’s cues, and award presentations to video content, camera direction, lighting, and music.
Every element worked as part of one perfectly coordinated system. The ceremony maintained its momentum from the opening countdown to the final address.
Moscow in the Room.
All of Russia On Air.
A live broadcast produced like a television show.
For IBS employees across Russia, we created a fully produced live broadcast featuring a countdown, opening film, multi-camera coverage, broadcast graphics, nomination stings, winner video profiles, and dedicated interaction between the presenter and the online audience.
Viewers across the country experienced the ceremony with the same pace and emotional intensity as the guests in the room. Distance simply ceased to matter.
Brightness.
All the Way Up.
LED visuals and choreographed lighting transformed Serp i Molot into the setting for a major live event.
Lighting, screens, and video content became integral to the show’s direction. For each segment, we developed its own visual mood, colour palette, dynamics, and camera language.
The result was a bold, richly layered visual experience, spectacular in the room and genuinely broadcast-ready on screen.
In It for the Long Game.
The annual IBS ceremony has become a tradition we share.
This was the fourth IBS ceremony created together with iMARUSSIA!
Over the years, we have developed a deep understanding of the audience, the company’s character, and what this event means to the IBS team. This allows us to keep evolving the format, making it more precise and more ambitious while preserving what matters most: genuine attention to people.
Emotions that become
part of the brand.
Strong brands choose strong partners.
