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The “Territory of Quality: The Pulse of Invitro” Awards Ceremony
Hybrid
Awardshow
HR
2025
2025
Year
800
Guests
Akademiya Hall.
Moscow.
Moscow.
Venue
Hybrid
Format
Event highlights.
The Spark Behind It All.
The Beat Begins.
The concept was inspired by the metaphor of a heart and its rhythm. “The Pulse of INVITRO” is more than a medical symbol — it’s a vibrant reflection of the company’s unity.
Every live feed, every round of applause, every word of thanks became part of one great heartbeat.
The iMARUSSIA! challenge was to transform the ceremony into an event where in-person and online audiences felt like one. We designed the evening’s narrative arc as a pulsating wave — from the first beats of the intro video to the final, collective rhythm of gratitude.
Project scope:
creative concept
creative concept
event identity
event identity
3D animation and graphics
3D animation and graphics
direction
direction
video production
video production
technical support
technical support
online broadcast setup
online broadcast setup
setup of activity zones
setup of activity zones
production of decorations
production of decorations
catering services
catering services
Create WOW . Create WOW . Create WOW . Create WOW .
Create WOW . Create WOW . Create WOW . Create WOW .
Stories from Our Events.
Stories from Our Events.
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Stories from Our Events.
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Stories from Our Events.
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Stories from Our Events.
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The Pulse, Live on Air.
The Energy That Connects.
We built a festive atmosphere long before the ceremony kicked off: photo zones, a reception, and early activities on the Telegram channel engaged guests and created shared anticipation. A vibrant intro video and a welcome from the host set the rhythm of “The Pulse.” Our direction made the opening powerful and unifying — like the first heartbeat that kicks off the life of the evening.
The project’s key feature was its hybrid format, connecting Moscow with dozens of cities across Russia, Kazakhstan, and Belarus. We turned the broadcast into a live interaction: employees shared “heart” photos, joined a word cloud, and reacted to the event as it happened online. The Telegram channel became the digital heart of the celebration, while our technology and storytelling allowed every viewer to feel like they were right there in the hall.
A Cloud of Words,
a Cloud of Feelings.
a Cloud of Feelings.
Hearts That Beat as One.
Beyond the awards, we wove interactives into the script to keep guests captivated and engaged. The “Heart of Tags” turned employee emotions into a live word cloud, the “Photo Heart” gathered hundreds of snapshots into a single symbol, and a video of employee voices became a heartfelt declaration of love for the company.
The finale: all the values, emotions, and stories merged into a single heartbeat. Winners left the stage to applause, the audience with a sense of connection, and the pulse kept beating on the Telegram channel and in their memories.
Afterpulse.
The Night Goes On.
When the official ceremony ended, the atmosphere found a new rhythm. A cover band took the stage, a DJ stepped up to the decks, and the room filled with music and light. Colleagues danced in front of the stage and on it, transforming it into an open floor for joy and unity.
We deliberately designed this transition: from formal recognition to a free-spirited celebration where people could simply rejoice, be together, and feel like part of one big family. It was a true “afterpulse” — the continuation of the company’s heartbeat, already echoing in the dancing, songs, and laughter.
At the Heartbeat
of the Event.
of the Event.
Stories Created Together.
For the second year in a row, INVITRO has entrusted us with their main corporate ceremony. For us, this is not only an honor but a testament to our professionalism. We handled the full project cycle: from concept and script to the broadcast, direction, interactives, and the final emotional chord.
iMARUSSIA! knows how to create events where scale and technology meet genuine emotion. Market leaders trust us because we know how to turn corporate projects into living stories that unite thousands of people.
Emotions that become
part of the brand.
Strong brands choose strong partners.
Igor Shpakov
Director of Indirect Procurement
Evgenia Kryukovich
Head of Internal Communications and Corporate Culture
Alexandra Kovaleva
Trade Marketing Director
Fedor Dbar
Commercial Director
Sergey Kapkov
Senior Director of Direct Procurement
Maria Sefer
Partner Programs and Special Projects Manager, Marketing Department
Natalia Shastina
Head of the Department of Product and Operational Marketing
Galina Kulakovskaya
Head of Trade Marketing
Yana Raevskaya
Head of Department
Viktoriya Lapshina
Head of Partner Personalization Department
Tatyana Bystrova
Head of the Service and Administrative Economic Affairs Department
Margarita Plaskeeva
Director of the Center for Corporate Culture Development
Ekaterina Popova
Internal Communications Department
Dmitry Chernyakov
Head of Marketing
