The First Sochi Classical Music Festival: “Opera in the Mountains”

MusicFest
Offline
Hybrid
2022
Year
2022
Year
Guests
3000
Guests
Venue
Rosa Khutor Resort.
Sochi.
Venue
Format
Hybrid
Format

Event highlights.

The Spark Behind It All.

Opera in the Mountains: A Symphony of Emotion.

The core idea of the event was to bring classical art into bold new settings — amplifying its drama and visual presence. A custom production of Carmen, created exclusively for the festival, blended classic staging with cutting-edge technology — immersing the audience in the opera’s emotional world.

The fusion of theatrical design and the mountain’s natural energy deepened the opera’s impact — making it vivid and tangible for every viewer.

Project scope:

visual concept
visual concept
event identity
event identity
3D animation and graphics
3D animation and graphics
technical support
technical support
advertising campaign
advertising campaign
full PR support
full PR support
partner integrations
partner integrations
sponsorship activities
sponsorship activities
influencers and media
influencers and media
Opera in the Mountains
Opera in the Mountains
Opera in the Mountains
Opera in the Mountains

Where Beauty Meets High Art.

An Immersive Production.

The stage — set 1,050 meters above sea level — became both a physical and emotional summit where art met nature. A scenic alpine backdrop enveloped the audience, and when paired with music, created a truly one-of-a-kind atmosphere.

This wasn’t just a show — it was an experience that began even before the performers took the stage.

In The Eye
of the Storm.

Emotion in Close-Up.

Using advanced technology, the performance was live-streamed in real time — allowing viewers to see close-up details typically missed from traditional seating.

Videographers became part of the show — capturing and displaying every expression and nuance, making the opera even more intimate and emotionally rich.

The Kind of Event
You’ve Only Dreamed Of.

Sunset and Music: Opera at Altitude.

Director Ilya Ustyantsev incorporated immersive theatre elements — creating the feeling of presence not just from the seats, but from within the audience itself.

Gypsies, soldiers, and other characters moved throughout the space, blurring the line between audience and performance. This made every moment unforgettable — and deeply personal.

This project became a milestone for our agency, iMARUSSIA! — showcasing our ability to deliver not just corporate events but cultural experiences of the highest caliber that leave a lasting impression.

Emotions that become
part of the brand.

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Strong brands choose strong partners.

Igor Shpakov
Director of Indirect Procurement
Evgenia Kryukovich
Head of Internal Communications and Corporate Culture
Alexandra Kovaleva
Trade Marketing Director
Fedor Dbar
Commercial Director
Sergey Kapkov
Senior Director of Direct Procurement
Maria Sefer
Partner Programs and Special Projects Manager, Marketing Department
Natalia Shastina
Head of the Department of Product and Operational Marketing
Galina Kulakovskaya
Head of Trade Marketing
Yana Raevskaya
Head of Department
Viktoriya Lapshina
Head of Partner Personalization Department
Tatyana Bystrova
Head of the Service and Administrative Economic Affairs Department
Margarita Plaskeeva
Director of the Center for Corporate Culture Development
Ekaterina Popova
Internal Communications Department
Dmitry Chernyakov
Head of Marketing
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