Simple Company Conference “Shaping the Future — Together”
Event highlights.
The Spark Behind It All.
Tomorrow’s Reality.
The inspiring concept behind the event “Shaping the Future — Together” became the unifying center of the entire project. This was more than a conference — it was a journey into the company’s future, with every employee playing a vital role. We built a digital and emotional environment where technology, intelligence, and team spirit merged into a single powerful force for growth.
The centerpiece of the business program — a virtual voice assistant — guided guests throughout the conference, while motivational speakers, brand presentations, and gamified elements turned the day into a thrilling path toward future achievements.
Project scope:
Just
Take a Look.
The Pulse of the Future.
The conference space transformed into a digital stage of the future, launched by a virtual assistant that responded to applause and jokes from the audience. It served as a guide for the program, setting the tone for the event. The event kicked off on a high note with a welcome address by Simple Group President Maksim Kashirin, followed by speeches from leading economists including Alexander Auzan and top Simple executives.
The stage presented bold goals, annual results, and strategies for brand and sales channel development. Each talk became a step in building the “future formula” — a key phrase that participants assembled via the app, displays, and expo zones.
All The Way
You Want It.
Shaping the Future — Together.
The expo area on the second and third floors was styled as an immersive wine gallery. Here, guests not only sampled new items from the Simple portfolio but also immersed themselves in the philosophy behind each brand. Booth design, integrated digital prompts, and interactives via our custom mobile app created a full-fledged journey across the cultural map of the wine world.
It wasn’t just a reception — it was a content-driven experience where taste, knowledge, and engagement fused into a unified educational format.
An Infinite Canvas
of Wonder.
Nothing Unnecessary. Just the Essence.
In the evening, participants experienced a fresh format — a reboot powered by music, technology, and visual energy. The stylish Club 1930 turned into a venue for a true performance. The show program featured interactives where guests synced their movements with the screen, capped off by a vibrant live band performance. The FUTURE show became the evening’s highlight — a neon performance, special effects, and screen content that transported guests to another dimension in time.
For iMARUSSIA!, this wasn’t just a project — it was part of an annual collaboration with a brand trusted by hundreds of international producers and hundreds of thousands of Russian customers. We’re proud to build a platform year after year for Simple that motivates, educates, and inspires. The project became a benchmark of how business goals, creativity, and technology can align for a common purpose. And we continue to shape the future — together.
Emotions that become
part of the brand.
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