Reception for SLPK partners: “New Age Classic”

Gala
Offline
WOW
2024
Watch on Vimeo
Year
2024
Year
Guests
500
Guests
Venue
Leningrad Center.
Saint Petersburg
Venue
Format
Theatrical production
Format

Event highlights.

The Spark Behind It All.

New Age Classic

The event was built on a fusion of tradition and modernity: SLPK, a company that seamlessly unites industrial power with progressive solutions, presented a cultural experience where classical genres were reimagined.

A multimedia performance blending opera, ballet, shadow theater, and oratorio turned the event into an aesthetic spectacle for SLPK partners — highlighting the prestige of the relationship and trust in the brand.

The brand’s philosophy was revealed through art — blending timeless values with innovation, demonstrating scale, elegance, and respect for partners.

Project scope:

creative concept
creative concept
event identity
event identity
3D animation and graphics
3D animation and graphics
direction
direction
show staging
show staging
technical support
technical support
video production
video production
decoration production
decoration production
setup of activity zones
setup of activity zones
VIP buffet concept
VIP buffet concept
Create WOW . Create WOW . Create WOW . Create WOW .
Create WOW . Create WOW . Create WOW . Create WOW .

Brace Yourself for Wonder.

The Third Bell Rang.

The evening began in an atmosphere of refined sophistication: guests were welcomed by a harpist, a reception, a fashion artist, and a photo zone. Welcome speeches by SLPK top executives set the tone: every word emphasized respect for partners, strategic thinking, and a forward-looking mindset.

The event was accompanied by a multimedia show and a specially produced film tracing the company’s journey to date.

Where Beauty
Meets High Art.

A multi-genre show.

The cultural program was the centerpiece of the evening. A custom production combined four genres: modern ballet, neo-opera, shadow theater, and oratorio. Each segment was introduced by brief commentary — cultural mediation from the host. This made the experience more meaningful and brought the art closer and clearer to the audience.

The performance showed how business can speak through the language of culture — subtly, gracefully, and emotionally.

Listen –
It’s Beautiful.

A musical and culinary flourish.

After the main program, guests enjoyed a performance by Kryukov Band — top-tier artists known from national TV. The culinary surprise of the evening was a show dessert — a work of edible art with theatrical flair.

This added an unexpected sensory dimension that amplified the overall impression.

Magic.
In a New Arrangement.

At full power. Anytime.

The evening ended with a DJ set by Panfeelove and relaxed mingling in the lounge area. At that point, the venue transformed into a space of ease and enjoyment, giving guests the chance to truly unwind, connect, and deepen business and personal ties.

This project reaffirmed that at iMARUSSIA! we know how to speak the language of emotion — building trust and respect through format, content, and flawless execution.

That’s why leading brands trust us — again and again.

Emotions that become
part of the brand.

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Strong brands choose strong partners.

Igor Shpakov
Director of Indirect Procurement
Evgenia Kryukovich
Head of Internal Communications and Corporate Culture
Alexandra Kovaleva
Trade Marketing Director
Fedor Dbar
Commercial Director
Sergey Kapkov
Senior Director of Direct Procurement
Maria Sefer
Partner Programs and Special Projects Manager, Marketing Department
Natalia Shastina
Head of the Department of Product and Operational Marketing
Galina Kulakovskaya
Head of Trade Marketing
Yana Raevskaya
Head of Department
Viktoriya Lapshina
Head of Partner Personalization Department
Tatyana Bystrova
Head of the Service and Administrative Economic Affairs Department
Margarita Plaskeeva
Director of the Center for Corporate Culture Development
Ekaterina Popova
Internal Communications Manager at INVITRO
Dmitry Chernyakov
Head of Marketing
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