“Pyaterochka” Corporate Sailing Regatta

Offline
Teambuilding
HR
2022
Year
2022
Year
Guests
150
Guests
Venue
Konakovo River Club. Moscow.
Venue
Format
Offline
Format

Event highlights.

Trim
to the Wind.

Nothing Unnecessary. Just the Essence.

A sailing regatta is more than just a sport — it’s a metaphor for collaboration and team performance. We proposed a concept for Pyaterochka that combined business activities, teambuilding, sports competitions, and corporate leisure into one seamless experience.

Understanding team dynamics through sailing — sail control, maneuvering — turned out to be a perfect analogy for corporate culture, where coordination and communication are key.

Project scope:

business section arrangement
business section arrangement
team building
team building
technical support
technical support
branding design and production
branding design and production
merch customization
merch customization
corporate regatta
corporate regatta
gala dinner organization
gala dinner organization
Looks Magical
Looks Magical
Looks Magical
Looks Magical

Wow,
Something New!

Who Are the “Little Wizards”?

The centerpiece of the event was, of course, the races themselves. Divided into several teams, participants began competing for victory, sharpening their skills in real-life conditions. Throughout the regatta, teams tackled business challenges and completed tasks, significantly boosting the teambuilding impact.

Every step and every maneuver on the water had a direct impact on the result — a powerful metaphor for collaboration in the corporate world.

Onward to New
Horizons!

Speed Is Our Element.

As an agency, we are proud to be trusted by major brands and companies that value quality and professionalism. We’re skilled at working in diverse environments and with all types of projects, always delivering a high level of execution. In this case, we showed how to combine athletic preparation, organization, and attention to detail to create a truly unique experience.

We don’t just organize events — we create lasting impressions that stay with participants for years to come.

Emotions that become
part of the brand.

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INVITRO Awards Ceremony: Territory of Quality. PEOPLE WHO MAKE IT HAPPEN

One day to celebrate the people who keep INVITRO’s vast system running around the clock. The Territory of Quality: PEOPLE WHO MAKE IT HAPPEN awards ceremony brought the company’s employees together in a hybrid format.

Конференция «Пространство безопасности: защита цифрового суверенитета страны».
INVITRO Awards Ceremony: Territory of Quality. PEOPLE WHO MAKE IT HAPPEN
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Конференция «Пространство безопасности: защита цифрового суверенитета страны».
WINLINE SLAY 2025: Russia’s Premier Streaming Awards
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The Legend of the Siberian Sun — SGK

The Legend of the Siberian Sun — SGK

SGK brings heat and electricity to millions of people across Siberia. We transformed the company’s mission into a contemporary legend about the Siberian Sun and the people who keep it shining every day.

Конференция «Пространство безопасности: защита цифрового суверенитета страны».
The Legend of the Siberian Sun — SGK
Corporate events
FMCG
Retail
2025
Pyaterochka CVM Anniversary and Partner Awards Ceremony

Pyaterochka CVM Anniversary and Partner Awards Ceremony

The fifth anniversary of Pyaterochka’s CVM product and an awards ceremony for its partners.

Конференция «Пространство безопасности: защита цифрового суверенитета страны».
Pyaterochka CVM Anniversary and Partner Awards Ceremony
Corporate events
Forums & Conferences
Large-Scale Events
Online Events
2025
IBS Annual Employee Awards

IBS Annual Employee Awards

The One Everyone Looks Forward to All Year.

Конференция «Пространство безопасности: защита цифрового суверенитета страны».
IBS Annual Employee Awards

Strong brands choose strong partners.

Igor Shpakov
Director of Indirect Procurement
Evgenia Kryukovich
Head of Internal Communications and Corporate Culture
Alexandra Kovaleva
Trade Marketing Director
Fedor Dbar
Commercial Director
Sergey Kapkov
Senior Director of Direct Procurement
Maria Sefer
Partner Programs and Special Projects Manager, Marketing Department
Natalia Shastina
Head of the Department of Product and Operational Marketing
Galina Kulakovskaya
Head of Trade Marketing
Yana Raevskaya
Head of Department
Viktoriya Lapshina
Head of Partner Personalization Department
Tatyana Bystrova
Head of the Service and Administrative Economic Affairs Department
Margarita Plaskeeva
Director of the Center for Corporate Culture Development
Ekaterina Popova
Internal Communications Department
Dmitry Chernyakov
Head of Marketing
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