Online Conference by AB InBev Efes — Future with More Cheers

An Online Conference Where Technology Meets Marketing.

Under the slogan “We Dream Big to Create a Future with More Cheers”, we crafted not just an online conference, but a visual metaphor for a future of unity, growth, and energy. The core idea was to bring people together across distances — to foster a sense of closeness despite screens and miles. It was boundary-free communication — both technologically and emotionally.

AB InBev Efes’ international online conference united employees from two countries, three studios, dozens of cities — and countless screens. It was a carefully directed digital show where each participant felt like part of a global team. Virtual links, live broadcasts, quizzes, heartfelt speeches, and surprise behind-the-scenes segments — all this created the feel of a real-time conversation and a true corporate event.

Three Online Studios, Live On Air.

From the very first minute, participants were immersed in a highly engaging broadcast. A vivid, emotional intro, confident greetings from charismatic host Dmitry Mishlanov and the energetic Nika Konstantinova — and then, a symbolic “connection” of two studios.

The first contact radiated ease, sincerity, and a clear message: today, we’re here to inspire, learn, and celebrate — together. Participants jumped into the chat — sending flame emojis and their first selfies. That’s how a live digital community was born — in real time.

The Kind of Online You Don’t Want to Turn Off.

When key figures — Jason Warner (President AB InBev, Europe Zone) and Dmitry Shpakov (President AB InBev Efes) — appeared live, the conference gained strategic depth. The presentations — rich in meaning and forward-looking — were delivered with professional clarity and a motivating tone. Attendees could select their preferred language, ask questions in the chat — and get answers directly from top executives. This wasn’t a monologue — it was a real-time dialogue at the executive level.

AB InBev Efes entrusted its key internal event to iMARUSSIA!, and we transformed it into a large-scale, multi-layered online show — delivering the company’s strategic vision while engaging, inspiring, and uniting teams across two countries. Projects like this demand precise direction, technical excellence, and a deep understanding of the audience. That’s all part of our professional DNA.

Global brands trust us — and we confidently deliver on challenges of any scale and complexity.