An online conference for Security Code

Not adapted for online. Designed for online.

We began with research. Our team reviewed leading online events in IT and information security produced in Russia and internationally.

We analysed what kept viewers engaged, where attention was lost, and how direction, graphics and interactive mechanics shaped the experience. We identified both the ideas worth developing and the mistakes that had to be avoided.

The conclusion was clear: a strong online event cannot be a smaller version of an offline conference. It has to be designed from the outset for the screen, the live broadcast and digital interaction.

Three studios. One system.

We built three fully equipped studios at World Trade Center Moscow and connected them within a single production system.

The programme streams ran simultaneously. Speaker movement, studio switching, content delivery and technical operations were all managed against one master schedule.

Each studio operated as an independent broadcast set. Yet all the complexity remained behind the scenes. What viewers saw was one coherent, precise and visually consistent conference.

Talks that hold attention.

Together with Artyom Gusev and the Glagol team, we prepared the speakers for live broadcast, working from the central idea of each talk through to its final structure and delivery.

The coaches helped speakers sharpen their message, build a compelling argument and introduce case studies, metaphors, stories and moments of surprise. Every presentation was adapted for the camera, the allotted timing and a professional audience.

The result was a series of clear, dynamic and convincing talks that went far beyond reading slides on screen.

Augmented reality, live on air.

We developed a distinctive visual language for the conference, producing over a hundred graphic layouts and animations as well as three-dimensional AR objects integrated directly into the live broadcast.

The graphics supported the conference’s central themes: cybersecurity, cloud technologies and digital infrastructure. They helped explain complex ideas, highlight key messages and sustain audience attention.

Augmented reality was not used as decoration. It became part of the storytelling.

An online event that stood out.

The project won the public vote at the Event of the Year Awards in two categories: Online Conference of the Year and Online Business Forum of the Year.

It was also shortlisted for the Silver Mercury Awards as one of the year’s outstanding online event projects.

For the iMARUSSIA! team, the conference proved an essential point: viewers should never have to see the complexity behind a production.

Behind the screen, there may be three studios, augmented reality, hundreds of graphic assets, a mobile application and an extensive creative and technical team. On screen, the audience should experience just one thing: a seamless, precise and engaging event.