National Conference by Chernogolovka — “Mission Possible: Together”

Hybrid
FMCG
Conference
2024
Watch on Vimeo
Year
2024
Year
Guests
300
Guests
Venue
Matryoshka at Skolkovo.
Moscow.
Venue
Format
Hybrid
Format

Event highlights.

The Spark Behind It All.

Camera, rolling — action!

The central idea was to bring the energy of a film set into a real business context. Built like a blockbuster production, the conference captured the essence of teamwork, decision-making, and overcoming challenges in pursuit of shared goals.

Directors, producers, and actors from Chernogolovka Group became key contributors to a successful corporate “film”, where every employee played a vital role in the big picture.

Project scope:

creative concept
creative concept
event identity
event identity
3D animation and graphics
3D animation and graphics
presentation design
presentation design
mobile app
mobile app
direction
direction
technical support
technical support
video production
video production
online broadcast setup
online broadcast setup
artist booking and management
artist booking and management
setup of activity zones
setup of activity zones
decoration production
decoration production
guest logistics
guest logistics
catering services
catering services
Create WOW . Create WOW . Create WOW . Create WOW .
Create WOW . Create WOW . Create WOW . Create WOW .

Eyes on the Screen.

The “directors” of our success.

Presentations covering the company’s performance over the past year were delivered as part of an engaging film shoot. Speakers took the stage as lead directors, emphasizing their role in the “film’s” success, highlighting the challenges and the importance of collaboration to reach goals.

It was a moment for each speaker to draw parallels between their role in business and in film.

On
Set

Stars on stage.

A standout moment was the employee awards ceremony styled after the Oscars. Winners walked the red carpet to the stage, greeted with applause and vivid visuals of their accomplishments.

The awards ceremony became the highlight of the conference, drawing everyone’s attention and creating a sense of pride and recognition.

Ready or Not, Here It Comes.

Awards Afterparty.

Guests received commemorative gifts, and the reception served as a final note for relaxed networking.

The party kicked off with a dazzling show of lights and music, the DJ set the pace, and the dance floor became an energy hotspot where everyone felt part of an unforgettable movie.

Your Projects
Will Shine Brighter.

A powerful duo.

In close collaboration with Chernogolovka, we joined forces to craft a unique event that blended business and entertainment while inspiring guests to pursue shared goals.

This project became a vivid example that “Mission Possible: Together”.

Emotions that become
part of the brand.

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Strong brands choose strong partners.

Igor Shpakov
Director of Indirect Procurement
Evgenia Kryukovich
Head of Internal Communications and Corporate Culture
Alexandra Kovaleva
Trade Marketing Director
Fedor Dbar
Commercial Director
Sergey Kapkov
Senior Director of Direct Procurement
Maria Sefer
Partner Programs and Special Projects Manager, Marketing Department
Natalia Shastina
Head of the Department of Product and Operational Marketing
Galina Kulakovskaya
Head of Trade Marketing
Yana Raevskaya
Head of Department
Viktoriya Lapshina
Head of Partner Personalization Department
Tatyana Bystrova
Head of the Service and Administrative Economic Affairs Department
Margarita Plaskeeva
Director of the Center for Corporate Culture Development
Ekaterina Popova
Internal Communications Department
Dmitry Chernyakov
Head of Marketing
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