IBS Awards Ceremony: 30 Years Together

Greatness Begins with the Brief.

To create an event that becomes more than just a ceremony. We introduced a format that blended the dynamics of a TV show, in-person energy, and a tech-forward online experience. Our concept was built on emotional contrast — combining excitement and recognition, ease and respect, celebration and sincerity in a single evening.

A month before the main event, we launched a series of original online streams where employees could compete, connect, and engage with the event prep. We tailored interactive formats for the digital environment — from quizzes to themed raffles — setting the tone even before the opening fanfare.

On event day, the offline and online elements merged into one seamless flow. The hall filled with light, faces, and anticipation. Honoring the best, awarding long-term service, live music, and a light show — all of it embodied a big idea: that the company’s strength lies in its people — their engagement, talent, and dedication.

An Infinite Canvas of Wonder.

Event prep, tech rehearsals, lighting tests, content launches, online setup, and artist soundchecks — all completed successfully. Moscow’s Akademiya Concert Hall transformed into a hybrid venue, welcoming in-person guests and a multi-thousand online audience across Russia. From the first moments, guests stepped into a festive vibe: welcome zones with interactives, digital photo booths, lively VR spaces, and a charismatic host — all hinting at something truly special ahead.

The evening’s centerpiece was the IBS employee awards ceremony. As colleagues applauded, winners in major categories took the stage — from “Best Project Manager” to “Brand Ambassador” and “Top Innovation”. Special tribute was paid to those who built the company’s legacy — gold and platinum badges for 15, 20, 25, and 30 years of service at IBS brought more than emotion; they brought tears of gratitude. Behind every name was a long personal journey within the company.

When It’s Time for Fun.

What unfolded on stage was only part of the action. Themed spaces behind the scenes ensured guests were entertained every minute. The interactive VR zone transported employees into new digital realities, offering a space for play and competition.

Digital photo booths let guests take home not just trophies — but memories. Everything followed brand style — visually precise, tech-forward, and emotionally charged.

A Dazzling Finale.

After the formal part, the mood shifted: the stage turned into a concert venue for a musical night featuring a DJ and a live performance by the cover band Vpechatlitelnye Lyudi. A light show, high-energy DJ set, and a shared spirit — this is how great corporate events come to a close.

This project proved that even a familiar format like an awards ceremony can be reimagined and delivered with drive, flair, and high production value. Together with the IBS team, we created an event where style matched substance — and technology didn’t replace emotion but enhanced it.

Every stage — from concept and direction to visuals, engagement, scripting, and the final spotlight — was crafted as a single cohesive whole. The result: a large-scale production blending live-show energy with a new standard of corporate culture.