Federal “Knowledge” Marathon: Made in Russia

Hybrid
Conference
WOW
2022
Viewers
150 m
Viewers
Guests
600
Guests
Venue
Leningrad Center. Saint Petersburg.
Venue
Format
Hybrid
Format

Event highlights.

The Spark Behind It All.

A marathon of knowledge, ideas, and experience.

The idea behind the “Knowledge” Marathon was to share knowledge and build a large, multifaceted platform for genuine dialogue across generations and cultures. This was more than just an educational event — it was an enlightening and inspiring experience, featuring lectures, shows, theater premieres, and other unique content formats.

Inspired by the idea of bringing together top thought leaders, scientists, and cultural figures, we created a space where each attendee could discover something new and meaningful.

Project scope:

technical support
technical support
simultaneous online broadcasts
simultaneous online broadcasts
stage design and construction
stage design and construction
TV studio design and construction
TV studio design and construction
decoration production
decoration production
catering services
catering services
WOW, something fresh!
WOW, something fresh!
WOW, something fresh!
WOW, something fresh!

A Hybrid Format.

In Step with the Times.

The marathon featured a unique hybrid format that blended the best of in-person events with cutting-edge technology. Over 600 guests attended in person, while millions more across the country tuned in online. We arranged parallel live streams at over 11 venues across Russia, and fan zones with screens in various cities helped every participant feel part of this grand event. Every element — from set design to catering — was meticulously planned to create the perfect environment for learning and exchange.

The stage featured not only scientists and experts, but also popular figures, performers, and business leaders whose ideas inspire thousands. They shared both insights and personal journeys to success — becoming a true source of motivation for young people.

The Project —
From Vision to Detail.

The Marathon, Taken to the Max.

The marathon’s finale was not just an ending, but the culmination of two days of incredible exchange, knowledge, and ideas. For us as an agency, it was another strong example of our ability to handle the most complex and ambitious projects. We didn’t just organize a large-scale event — we turned it into a phenomenon that left a lasting mark on every participant. Meticulous teamwork, attention to detail, thoughtful technical planning, and unprecedented participant engagement ensured its success.

The “Knowledge” Marathon was a perfect chance to show that we can be trusted with the most ambitious challenges. Only a skilled and cohesive team can execute a project of this scale with flawless quality, uphold high standards, and deliver maximum value to every participant. We’re proud to have brought this bold idea to life — and confident that the outcome reaffirmed our leadership in organizing large-scale and unconventional events.

Emotions that become
part of the brand.

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Strong brands choose strong partners.

Igor Shpakov
Director of Indirect Procurement
Evgenia Kryukovich
Head of Internal Communications and Corporate Culture
Alexandra Kovaleva
Trade Marketing Director
Fedor Dbar
Commercial Director
Sergey Kapkov
Senior Director of Direct Procurement
Maria Sefer
Partner Programs and Special Projects Manager, Marketing Department
Natalia Shastina
Head of the Department of Product and Operational Marketing
Galina Kulakovskaya
Head of Trade Marketing
Yana Raevskaya
Head of Department
Viktoriya Lapshina
Head of Partner Personalization Department
Tatyana Bystrova
Head of the Service and Administrative Economic Affairs Department
Margarita Plaskeeva
Director of the Center for Corporate Culture Development
Ekaterina Popova
Internal Communications Department
Dmitry Chernyakov
Head of Marketing
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