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Chernogolovka’s National Conference: “Not a Day Without a Victory!”
Hybrid
FMCG
Conference
2025
2025
Year
450
Guests
Azimut Olympic. Moscow.
Venue
Hybrid
Format
Event highlights.
The Spark Behind It All.
Winning: A Way of Life.
At the core of the conference, we framed victory not as a one-time event, but as a daily choice and a mindset. It was crucial to show that “winning” means more than just hitting high targets — it’s about being ready for challenges, working as a team, finding creative solutions, and inspiring and supporting one another.
We proposed an idea where every speech, every scene, and every emotion followed a single rhythm: the rhythm of victory. The goals for the new fiscal year weren’t just dry bullet points in a business plan, but part of a grand story of moving forward. The event’s atmosphere felt less like a typical conference and more like an arena where energy, strategy, and inspiration collide.
Thanks to our directorial approach, the day unfolded like a story: from a powerful opening with a video and hosts’ welcome, through recognizing past achievements and awarding heroes, to setting new, ambitious goals. This script allowed participants to experience not just a business day, but a true journey where they themselves were the heroes and champions of future victories.
Project scope:
creative concept
creative concept
event identity
event identity
3D animation and graphics
3D animation and graphics
presentation design
presentation design
mobile app
mobile app
direction
direction
technical support
technical support
video production
video production
online broadcast setup
online broadcast setup
artist booking and management
artist booking and management
setup of activity zones
setup of activity zones
decoration production
decoration production
guest logistics
guest logistics
catering services
catering services
Create WOW . Create WOW . Create WOW . Create WOW .
Create WOW . Create WOW . Create WOW . Create WOW .
Stories from Our Events.
Stories from Our Events.
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Stories from Our Events.
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Stories from Our Events.
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Stories from Our Events.
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A Panorama of
Achievements.
Achievements.
First Steps.
The conference kicked off with a bang: an intro video, a dynamic entrance by the hosts, and lively audience engagement set the tone for the entire day. From the first moments, participants felt part of something bigger — a massive movement forward. We designed the opening to immerse every guest in a unified rhythm of victory through energy, drive, and a sense of connection.
For us, it was important to turn dry numbers and reports into a story that inspires. We helped the speakers present the results in a way that let employees see their own work, their achievements, and the company’s collective success behind the numbers. The achievements were presented not as formal facts, but as the victories of the people who are driving Chernogolovka Group confidently toward new goals.
Goals That Drive Us Forward.
The Strategy for the Future: A Focus on Victories.
The second part of the conference was dedicated to the plans for 2025. Here, our direction ensured a dynamic pace, so the number of speakers didn’t cause fatigue but instead heightened interest and maintained attention. We integrated blocks into the program covering national networks, regions, activations, IC, and goals for each area.
A complex mosaic transformed into a cohesive story about the future, where every participant could see themselves as part of the grand strategy.
Results
That Resonate.
That Resonate.
The Final Chord: Energy for the Evening.
The final session with Q&A and a summary wrapped up the business program. But what was truly important was the feeling that the day was well spent: participants got answers, were inspired by the plans, and left emotionally charged.
We intentionally structured the conclusion to create a smooth transition to the evening portion — an informal gathering that became a natural extension of the overarching theme of victory.
Architects of Victory.
The Team You Can Trust.
Behind the effortless flow and dynamic energy was meticulous preparation: narrative scripting, speech development, speaker coaching, technical production, and stage and audience management. We fine-tuned every moment so the audience would only see a smooth, vibrant result and feel like they were at the center of the action.
It’s also significant that we were entrusted not just to run an event, but to bring to life a core value of Chernogolovka Group — the idea of victory. We transformed it into a story, an emotion, an atmosphere, and an energy that participants took home with them. Projects like these show that iMARUSSIA! knows how to tackle challenges of any complexity, creating events that become strategic tools for business.
This is why major brands entrust us with their most important events. We don’t just organize conferences — we turn them into a chapter of the company’s history, a memory that strengthens the team and builds confidence in the future.
Emotions that become
part of the brand.
Strong brands choose strong partners.
Igor Shpakov
Director of Indirect Procurement
Evgenia Kryukovich
Head of Internal Communications and Corporate Culture
Alexandra Kovaleva
Trade Marketing Director
Fedor Dbar
Commercial Director
Sergey Kapkov
Senior Director of Direct Procurement
Maria Sefer
Partner Programs and Special Projects Manager, Marketing Department
Natalia Shastina
Head of the Department of Product and Operational Marketing
Galina Kulakovskaya
Head of Trade Marketing
Yana Raevskaya
Head of Department
Viktoriya Lapshina
Head of Partner Personalization Department
Tatyana Bystrova
Head of the Service and Administrative Economic Affairs Department
Margarita Plaskeeva
Director of the Center for Corporate Culture Development
Ekaterina Popova
Internal Communications Department
Dmitry Chernyakov
Head of Marketing
