“Big Online” by Security Code at MJ Hall

Online
IT
Conference
2024
Watch on Vimeo
Year
2024
Year
Viewers
5000
Viewers
Venue
MJ Hall Loft.
Moscow.
Venue
Format
Online
Format

Event highlights.

The Spark Behind It All.

You Won’t Want to Log Off.

The challenge we tackled together with Security Code wasn’t just to host an online broadcast, but to create a space for genuine dialogue, meaningful insights, and technological leadership.

We built the event’s digital architecture to ensure that attendees didn’t feel like passive viewers but active participants.

Project scope:

creative concept
creative concept
event identity
event identity
3D animation and graphics
3D animation and graphics
presentation design
presentation design
direction
direction
technical support
technical support
online broadcast setup
online broadcast setup
video production
video production
decoration production
decoration production
We Know. We Can. We Deliver.
We Know. We Can. We Deliver.
We Know. We Can. We Deliver.
We Know. We Can. We Deliver.

Immersion from
the First Seconds.

The Online Experience Starts Here.

The conference followed the structure of a modern TV broadcast: precise direction, refined shot planning, live editing, and dynamic lighting. MJ Hall’s space adapted perfectly to the format — its high ceilings allowed for a wide LED wall and flexible lighting setups, turning the venue into a true broadcast studio.

A crucial aspect of any online event is maintaining attention so that each participant feels engaged and valued. Live chat, real-time feedback, moderation, live reactions, and micro-polls — all tools were in place and functioned flawlessly.

Smart
Engagement.

In The Eye of the Storm.

Our team provided continuous technical support — anticipating challenges and resolving them proactively. Every detail was planned — from the landing page and reminders to timely distribution of follow-up materials. Even the visual identity — graphics, backgrounds, and branded elements — highlighted Security Code’s tech focus and expertise.

MJ Hall offered added flexibility for the format: its architectural features allowed for effective spatial zoning. The main broadcast took place in the studio area, while a nearby hall served as a comfortable speaker lounge for preparation and quiet anticipation.

The Superpower
of Professionals.

iMARUSSIA! — A Time-Tested Partner.

Security Code has trusted our agency iMARUSSIA! with key event execution for over five years. This collaboration stems not only from technical expertise but from a deep understanding of the client’s goals, values, and audience. We oversee every step — from creative concept development to filming, broadcasting, design, audience interaction, and post-analysis.

This approach ensures not just consistent quality but continuous growth in event excellence from edition to edition. Our team excels at handling technically complex, content-rich projects, combining high production standards with a seamless user experience.

For Security Code, we’re not just a contractor but a trusted partner who knows the product, lives in the cybersecurity industry, and speaks the language of professionals.

Emotions that become
part of the brand.

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Igor Shpakov
Director of Indirect Procurement
Evgenia Kryukovich
Head of Internal Communications and Corporate Culture
Alexandra Kovaleva
Trade Marketing Director
Fedor Dbar
Commercial Director
Sergey Kapkov
Senior Director of Direct Procurement
Maria Sefer
Partner Programs and Special Projects Manager, Marketing Department
Natalia Shastina
Head of the Department of Product and Operational Marketing
Galina Kulakovskaya
Head of Trade Marketing
Yana Raevskaya
Head of Department
Viktoriya Lapshina
Head of Partner Personalization Department
Tatyana Bystrova
Head of the Service and Administrative Economic Affairs Department
Margarita Plaskeeva
Director of the Center for Corporate Culture Development
Ekaterina Popova
Internal Communications Department
Dmitry Chernyakov
Head of Marketing
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