Values are not surprising to anyone today because almost everybody has them.
Still, in Raiffeisen Bank they determine the game rules: employees follow our values, and in return the bank offers a comfortable atmosphere, authority and resources for independent work.
In order to stick with certain values, it is not enough to know their names.
You need to know:
- what is consistent with the spirit of a particular value and what is not
- exactly what kind of behavior the bank expects from you
- following values is a good deal!
How can this be achieved?
Sparking interest, educating, engaging — holding Values Fest, to be precise.
There are two weeks, dozens of interactive tasks, tests, video sketches with colleagues and even a quest. In short, everything to figure out which behaviors are value-based and which are not.
However, corporate online activities are so numerous everyone got tired. How to convince employees that they definitely need this fest? You may add investment mechanics: the higher the activity is, the more tasks are available; the more tasks are available, the higher the value index and investment income of participants are. More income = more gifts in the corporate shop are affordable.
So, what we had:
- situational games
- video quests and sketches
- voice messages of the customers
- browser games
- quizzes with gags
- shop with valuable gifts
Aaand... Grand finale — talk show with Irina Chesnokova!!
Oh yeah, and we also used referral mechanics which became a meme in our internal chats.
- more than 4,000 employees
- almost 4.5 million coins earned
- more than 1,500 gifts bought in total
* We converted all unused coins into rubles and donated to charity.