"MEGA encyclopedia" fashion season with the participation of Aurora and Leonid Alexeev

iMARUSSIA! held a workshop with the participation of Aurora and Leonid Alexeev within the framework of the new "MEGA Encyclopedia" fashion season.

The new "MEGA Encyclopedia" master class with the participation of famous TV presenter Aurora and fashion designer Leonid Alekseev took place in the "Coliseum" concert hall.

iMARUSSIA! agency team went through long-term preparations for the "Fashion Weeks in MEGA" project with Aurora, who represented the project and tried on eight fashionable looks of the autumn season.

Valuable advices on how to develop individual style and fashionable looks were shared during the master class. What items of your wardrobe are considered ‘must-have’ for the autumn season?

How can I create the right look for a specific occasion? How can I combine a bright palette when dressed casually and not overdress?

Leonid Alexeev, a Russian designer and the founder of a personal brand of men's and women's clothing line gave answers to various questions. "My approach to style is very simple: think about who you want to be and then get dressed as your character would," Leonid Alexeev said. "I wanted to offer an entirely new concept, while working on the MEGA project: we do not advise copying someone’s look, we teach people to create their own personal style."

One of the honored guests of the master class was TV-presenter Aurora, who spoke about the collaboration with the "Fashion Weeks in MEGA" project and the "MEGAStyle" magazine. The TV star shared tips on how to always look young and loose the image of an aging woman: "Do not make your hair frizzy – it makes you look heavier. You have to get away from it, try creating a hairstyle that makes you look years younger. Avoid deep cleavage; the underlined neckline of the gorgeous bust adds a few years to a lady. But the main indicator of age, which has always been the case – is our body. Move easily and gracefully and you will always be eighteen!"

Another pleasant surprise for the guests was a master class from Olga Petrova – the leading makeup artist in St. Petersburg. Olga gave practical advice on how to create a look that corresponds to the trends of the new season and shared fashionable evening makeup techniques.

The catwalk of trendy looks for the 2013 season wrapped up the designer’s speech, which became a kind of extravaganza of the evening with the latest season trends. 

The video report below of the event is for your attention.

All projects