The integration of Marlboro brand into the BPM festival, Mexico

Goal: To organise a trip for the Marlboro contest winners to Mexico for the integration of Marlboro brand into the BPM festival, Playa del Carmen. 

Geolocations of the project: Yekaterinburg, Moscow, St. Petersburg, Brussels, Cancun, Playa del Carmen. 

Playa del Carmen in Mexico became a unique 7-day experience for the winners.

The new "BPM Festival" – one of the most popular electronic music festivals. 

A cultural program to incredible sightseeing of Maya pyramids – Chechen-Itza site. 

A Trip to the extreme entertainment park "XPLOR"!

As well as special events – there were beach and yacht parties organized by the iMARUSSIA! agency.

Some of the activities included the local integration of "Marlboro" Mexico brand. 

See the video report for participants’ impressions of the trip. 

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