Metaverses are not about the future. They are here and now.
The next stage of the Internet evolution boggles the mind
and innovates in marketing, corporate culture
and business self-presentation.
Boutique media company Ocean Outdoor has integrated digital billboards in video games and metaverses,
so that its clients could synchronize advertizing in both real and virtual worlds.
Retailer Boohoo bought two billboards in the metaverse ahead of Digital Fashion Week.
In collaboration with Paris Hilton, they placed an advertisement at the entrance to her Paris World virtual space.