Galeria shopping center hosted for the first time an arts festival, White Nights in Galeria, with the support of iMARUSSIA! communication agency.
Throughout a month the shopping and entertainment center offered various cultural events for the residents and guests of St. Petersburg.
The audience could enjoy drama shows, concerts, thematic meetings, poetry readings, performances and exhibitions of contemporary painters, collaborations of the mall with well-known representatives of art community.
The grand event captured the spectator, immersing the visitors into the world of fine art.
To promote the project iMARUSSIA!'s team used classic PR-tools: the festival was announced at the conference so the press could learn the detailed program of events and communicate with the hosts and headliners of the festival.
Services provided by the agency:
- Arrangement of press conference
- Search for and work with media partners
- Media list development
- Preparation of press materials for the projects
- Promotional gifts manufacturing
- Support of the event
- Control and arrangement of shooting process
- Invitation of partners and media representatives to the private show within the festival
- Information field monitoring
- Press report summarizing the event
Key results:
- 19. 928 million coverage
- 1. 229 million – PR-value
See the relevant reports:
- White Nights in Galeria, parade of musicals, poet readings and jazz
- Art shopping: contemporary art in the mall
- About 100 Special Guests Watched the "Field" performance Within White Nights in Galeria Festival
Or read more about the festival: